Viet Nam National University Ho Chi Minh City Logo

VNUHCM Journal of

Science and Technology Development

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam since 1997

ISSN: 1859-0128
Register Login
Economics, Law and Management - Research article Open Access Logo

AN EMPIRICAL STUDY OF FACTORS AFFECTING ACTUAL USE OF FACEBOOK IN VIETNAM

Trang Thi Mai Nguyen 1, *
Tram Ngoc Binh Nguyen 2

  1. University of Economics and Law, VNU HCM
  2. University of Finance - Marketing
Correspondence to: Trang Thi Mai Nguyen, University of Economics and Law, VNU HCM. Email: pvphuc@vnuhcm.edu.vn.
Volume & Issue: Vol. 18 No. 1 (2015) | Page No.: 90-103 | DOI: 10.32508/stdj.v18i1.1024
Published: 2015-03-31

Online metrics

Statistics from the website

  • Abstract Views: 2977
  • Galley Views: 2196

Statistics from Dimensions

Statistics from PlumX
Copyright © 2015 by the author(s).

Copyright The Author(s) 2023. This article is published with open access by Vietnam National University, Ho Chi Minh city, Vietnam. This article is distributed under the terms of the Creative Commons Attribution License (CC-BY 4.0) which permits any use, distribution, and reproduction in any medium, provided the original author(s) and the source are credited. 

Abstract

This study investigates some key determinants affecting the actual use of Facebook in Vietnam, which aresocial identity, altruism, telepresence, perceived ease of use, perceived usefulness and perceived encouragement. The model was tested on a sample of 363 Facebook users in Ha Noi, Da Nang, and Ho Chi Minh city. The results indicate that perceived ease of use, perceived usefulness and perceived encouragement affect the actual use of Facebook. In addition, the results also support twelve out of fourteen hypotheses.

Comments