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Abstract
The issues of measuring service quality in software industry are not considered important even though the IT industry grew fast and dramatically in recent years. This research aims to investigate the customers' perception and expectation of services provided by Quantic Co., Ltd. by using the market research instrument called SERVQUAL, the form of a dimension-by- dimension. A sample of 137 customers were asked of the perception and expectation of services to identify the service quality by using questionnaires. Descriptive analysis revealed that the service quality gap in two dimensions- Assurance and Reliability were high in comparison to that of the others. It suggests Quantic Co., Ltd some programs to do to reach customers' expectations.
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Article Details
Issue: Vol 12 No 15 (2009)
Page No.: 56-72
Published: Sep 15, 2009
Section: Article
DOI: https://doi.org/10.32508/stdj.v12i15.2349
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Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
How to Cite
Ha, G., & Huynh, D. (2009). MEASURING SERVICE QUALITY IN SOFTWARE OUTSOURCING AT QUANTIC Co., Ltd-A DIMENSION-BY-DIMENSION ANALYSIS. Science and Technology Development Journal, 12(15), 56-72. https://doi.org/https://doi.org/10.32508/stdj.v12i15.2349
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