Open Access 
Downloads
Download data is not yet available.
Abstract
This study not only aims at measuring the application of Market Orientation in mechanical companies in HCMC but also evaluate its impact on company performance. The statistic results based on a sample of 149 companies show that: HCMC mechanical companies are above-average in all five components of Market Orientation. The regression results show that there is significantly positive impact of Market Orientation on the company's business performance.
Author's Affiliation
Article Details
Issue: Vol 10 No 8 (2007)
Page No.: 33-41
Published: Aug 31, 2007
Section: Article
DOI: https://doi.org/10.32508/stdj.v10i8.2811
Copyright Info
Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
How to Cite
Hai Bich, B., & Thanh Nhan, V. (2007). MARKET ORIENTATION - A STUDY IN MECHANICAL INDUSTRY IN HO CHI MINH CITY. VNUHCM Journal of Science and Technology Development, 10(8), 33-41. https://doi.org/https://doi.org/10.32508/stdj.v10i8.2811
Download Citation
Cited by
Article Statistics
HTML = 1117 times
Download PDF = 491 times
Total = 491 times
Download PDF = 491 times
Total = 491 times
