Abstract

International integration is a main feature of the world. Currently, we are active and proactive in terms of international integration in many aspects, including tourism. In the field of tourism, international integration not only provides many opportunities but also poses big challenges. We must actively take advantage of opportunities and limit challenges. Tourism is an economic sector with profound cultural connotations, and international integration has a strong and direct impact on tourism. In this paper, we would like to discuss two main points: Firstly, what is tourism culture? Secondly, the role and significance of cultural exchanges for the development of Vietnam tourism in the international integration period.