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Abstract
The aim of this paper is to study the effects of service quality in Jetstar Pacific Airlines towards customer’s satisfaction under the perspective of Servqual and Gronroos service quality model and the relationship between functional quality, technical quality, internal and external environment influences mediated by Jetstar Pacific Airlines images and service quality using the main statistical methods such as factor analysis and multiple linear regression.
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Article Details
Issue: Vol 18 No 2 (2015)
Page No.: 67-75
Published: Jun 30, 2015
Section: Engineering and Technology - Research article
DOI: https://doi.org/10.32508/stdj.v18i2.1073
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Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
How to Cite
Huynh, N., & To, D. (2015). Statistical analysis of factors affecting the service quality of Jetstar Pacific Airlines. VNUHCM Journal of Science and Technology Development, 18(2), 67-75. https://doi.org/https://doi.org/10.32508/stdj.v18i2.1073
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