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Abstract
Defining competitive advantage of product line (or strategic business unit – SBU) is a matter of great concern for both businesses and government management agencies to develop an appropriate investment strategy. This study applies the McKinsey approach to position the SBUs (as classified by the Vietnam Statistical Yearbook). The data was collected from 26 experts to calculate the weights of the criteria. The scores of each SBU are calculated by weighted average scores of "corporate strength" that was collected from 37 businesses, and scores of "competitive advantage" are from the opinions of 30 experts of Electrial and Information technology industry in Ho Chi Minh City. The results indicate that the competitive advantage of SBU of computer and peripherals is relatively the strongest, in which factors forming the competitive advantage are "Technology" and "Management”.
Issue: Vol 16 No 1 (2013)
Page No.: 81-94
Published: Mar 31, 2013
Section: Economics, Law and Management - Research article
DOI: https://doi.org/10.32508/stdj.v16i1.1411
Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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