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Abstract
This paper focuses on the building of conceptual model based on the Hofstede theory (1980; 1991) with extended theories for personally cultural values. As a result, a model for the relationshisp between personal cultural values and Vietnamese consumers’ buying intention in the context of non-prescription medication is established. The model is a new approach for the Hofstede’s theory at personally cultural level which was not developed and accepted before.
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Article Details
Issue: Vol 16 No 2 (2013)
Page No.: 78-86
Published: Jun 30, 2013
Section: Economics, Law and Management - Research article
DOI: https://doi.org/10.32508/stdj.v16i2.1481
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Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
How to Cite
Nguyen, T., & Hua, M. (2013). Influence of culture onconsumer behaviour: a model at personal level in pharmaceutical context. Science and Technology Development Journal, 16(2), 78-86. https://doi.org/https://doi.org/10.32508/stdj.v16i2.1481
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