ATTITUDE AND INTENTION TO INFRINGE SOFTWARE COPYRIGHT OF VIETNAMESE STUDENTS

Abstract

The article explores factors influencing Vietnamese students’ attitude and intention to infringe software copyright, on the basis of applying the Social Cognitive Theory (SCT) and related studies. The research sample consists of 358 students in universities in Ho Chi Minh City. Data is analyzed using the Structural Equation Modeling (SEM). The results indicate that factors affecting the intention to violate the software copyright are social norms, incentive, deterrents, attitude and moral disengagement, in which the moral disengagement is the most important factor. The research proposes some managerial solutions for software producers and related organizations to increase users’ awareness of intellectual property law, limit incentive and create technique and economic barriers to prevent the infringement of software copyright.