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Abstract
This paper presents the results of an empirical study to identify major antecedents which bear effects on market orientation (MO) level of businesses. In this light, this study examines the roles of Management Competences and Environment Challenge in market orientation in a transitional market in Vietnam. A test based upon a data set collected from 300 firms in the South of Vietnam reveals that Management Competences and Environment Challenge are determinants of market orientation. These two factors accounted for 74% of MO variance. Implications on theory as well as application are also mentioned.
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Article Details
Issue: Vol 13 No 1 (2010)
Page No.: 73-81
Published: Mar 30, 2010
Section: Economics, Law and Management - Research article
DOI: https://doi.org/10.32508/stdj.v13i1.2087
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Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
How to Cite
Pham, T., & Le, H. (2010). ANTECEDENTS OF MARKET ORIENTATION: AN EMPIRICAL STUDY IN VIETNAM. Science and Technology Development Journal, 13(1), 73-81. https://doi.org/https://doi.org/10.32508/stdj.v13i1.2087
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