Economics, Law and Management - Research article
THE FACTORS IMPACTING ON CONSUMERS’ BEHAVIORAL INTENSION TOWARDS COUNTERFEITS
- University of Technology, VNU- HCM
Correspondence to:
Loan Thuy Quynh Nguyen,
University of Technology, VNU- HCM.
Email:
pvphuc@hcmuns.edu.vn.
Published:
2010-12-30
Abstract
The paper focuses on the factors impacting on the customer’s behavioral intentions toward counterfeits. The factors include PQ – Price-quality inference, RA – Risk Avereness, SN – Subjective Norm, PR – Received Risk, IN – Integrity, PG – Personal Gratification, and AT – Attitude Toward Counterfeits; PE – Past Experience. The study surveyed 293 questionnaires from consumers in Ho Chi Minh city. The results indicate 5 factors impacting on consumers’ behavioral intentions: subjective norm, received risk, personal gratification, attitude toward counterfeits, and past experience.