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DETERMINANTS OF RELATIONSHIP VALUE BETWEEN SUPPLIERS AND DISTRIBUTORS IN ELECTRONIC HOME APPLIANCE INDUSTRY

Tung Thanh Tran 1, *
Thuy Ngoc Pham 1
  1. University of Technology, VNU-HCM
Correspondence to: Tung Thanh Tran, University of Technology, VNU-HCM. Email: pvphuc@hcmuns.edu.vn.
Volume & Issue: Vol. 12 No. 1 (2009) | Page No.: 71-85 | DOI: 10.32508/stdj.v12i1.2199
Published: 2009-01-15

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Copyright The Author(s) 2023. This article is published with open access by Vietnam National University, Ho Chi Minh city, Vietnam. This article is distributed under the terms of the Creative Commons Attribution License (CC-BY 4.0) which permits any use, distribution, and reproduction in any medium, provided the original author(s) and the source are credited. 

Abstract

This research aims at identifying factors affecting the relationship value between suppliers and distributors. A survey was conducted on 152 shops and companies operating in electronic home applicance industry in HCM City, Vietnam. The results show that three out of five factors investigated have possitive impact on relationship value, including Personal Interaction, Product Quality, Delivery Performance. Other two factors, Service Support and Collaborated Time, do not impact on relationship value. Theoretical and managerial implications have been discussed.

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