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Abstract

This study aims at identifying the components of Market Orientation and investigating the application of this management perspective in companies in HCM City. Results of SEM analysis based on a sample of 301 companies show that: HCMC companies are above-average in Market orientation; significantly positive impact of market orientation on the company's business performance; and five components of market orientation (i.e. customer orientation, competitor orientation, functional coordination, profit control and responsiveness) should be paid attention by company leaders.

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Issue: Vol 10 No 11 (2007)
Page No.: 94-104
Published: Nov 30, 2007
Section: Article
DOI: https://doi.org/10.32508/stdj.v10i11.2848

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Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 How to Cite
Hau, L., & Thuy, P. (2007). MARKET ORIENTATION AND ITS IMPACT ON COMPANY PERFORMANCE. Science and Technology Development Journal, 10(11), 94-104. https://doi.org/https://doi.org/10.32508/stdj.v10i11.2848


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