IMPORTANT CONSIDERATIONS IN DATA ANALYSIS

Abstract

Business research process, including design, data collection, analysis and interpretation, is a reliable approach that effectively providing information for managerial decisions. In order to improve the quality of business research, this paper reconsider some important issues that may affect managerial decisions based on results of data analysis in sample survey. That are (1) non-probabilistic data and random statistics, (2) determining sample size, and (3) quantitatively statistical inference.