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Abstract

This study presents the process of building business strategy for enterprises with specific tasks that need to be performed in each stage. The process is subsequently applied to build business strategy for Khanh Hoa Mineral Water Joint Stock Company. There are many methods employed to design business strategy. In this study, we apply the matrix system in the strategyformulation analytical framework. Four strategies have been suggested for Khanh Hoa Mineral Water Joint Stock Company, including market development, low cost, capital mobilization for investment and niche strategies.



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Article Details

Issue: Vol 19 No 3 (2016)
Page No.: 135-145
Published: Sep 30, 2016
Section: Economics, Law and Management - Research article
DOI: https://doi.org/10.32508/stdj.v19i3.490

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Creative Commons License

Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 How to Cite
Le, X. (2016). Building business strategy for Khanh Hoa Mineral Water Joint Stock Company. Science and Technology Development Journal, 19(3), 135-145. https://doi.org/https://doi.org/10.32508/stdj.v19i3.490

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