Abstract

Tourism product diversification is an essential need aiming to increase the attractiveness and effectively promote tourism potential for Son Tra peninsula, Da Nang City. In can-be-applied methods, the development of experiential tourism forms has numerous favorable advantages. Based on the understanding of the basic principles of the mentioned-above tourism forms, combining with the evaluation of the conditions in practice, the paper proposes some specific contents to implement experiential tourism in terms of nature and social culture for visitors to Son Tra peninsula. As a typical case, this deployment model can be applied to many other destinations in Vietnam where similar potentials and conditions are found.