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Abstract

Grounded on cognitive – emotions theory and using netnography methods combined with grounded theory in qualitative research, this article expand and explore the boycott bahavior model. Findings explore 12 emerged categories from qualitative data; 6 new categories include “boycott calls”, “disgust”, “apathy”, “contemporary relationship animosity beliefs”, “historical relationship animosity beliefs” and “patriotism”



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Article Details

Issue: Vol 18 No 4 (2015)
Page No.: 16-24
Published: Dec 30, 2015
Section: Economics, Law and Management - Research article
DOI: https://doi.org/10.32508/stdj.v18i4.966

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Creative Commons License

Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 How to Cite
Vo, Q., & Cao, V. (2015). Combined netnography and grounded theory method in qualitative Research to explore consumer boycott behavior model. Science and Technology Development Journal, 18(4), 16-24. https://doi.org/https://doi.org/10.32508/stdj.v18i4.966

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