Open Access 
Downloads
Download data is not yet available.
Abstract
This study aims at identifying components of retail service quality in Vietnamese Supermarkets. A survey of 440 shoppers in various supermarkets in HCMC has resulted that service quality of supermarket composes of 4 factors namely Service Personnel, Physical Aspects, Policy and Reliability. Among which, Service personnel has the strongest impact and Physical Aspects has the weakest one, while the role of Reliability is not confirmed by the data. From these findings, managerial as well as theoretical implications have been discussed.
Author's Affiliation
Article Details
Issue: Vol 10 No 8 (2007)
Page No.: 15-23
Published: Aug 31, 2007
Section: Article
DOI: https://doi.org/10.32508/stdj.v10i8.2809
Copyright Info
Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
How to Cite
Duy Nhat, N., & Hau, L. (2007). DETERMINANTS OF RETAIL SERVICE QUALITY - A STUDY OF SUPERMARKETS IN VIETNAM. Science and Technology Development Journal, 10(8), 15-23. https://doi.org/https://doi.org/10.32508/stdj.v10i8.2809
Download Citation
Cited by
Article Statistics
HTML = 1547 times
Download PDF = 707 times
Total = 707 times
Download PDF = 707 times
Total = 707 times
Most read articles by the same author(s)
- Le Nguyen Hau, Pham Ngoc Thuy, MARKET ORIENTATION AND ITS IMPACT ON COMPANY PERFORMANCE , Science and Technology Development Journal: Vol 10 No 11 (2007)
