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DETERMINANTS OF RETAIL SERVICE QUALITY - A STUDY OF SUPERMARKETS IN VIETNAM
Nguyen Dang Duy Nhat, Le Nguyen Hau
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SERVQUAL OR SERVPERF-A COMPARATIVE STUDY IN VIETNAMESE SUPERMARKETS
Nguyen Huy Phong, Pham Ngoc Thuy
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MARKET ORIENTATION - A STUDY IN MECHANICAL INDUSTRY IN HO CHI MINH CITY
Bui Huy Hai Bich, Vo Thi Thanh Nhan
33-41
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DETERMINANTS OF CUSTOMER LOYALTY TOWARDS MOBILE PHONE BRANDS
Nguyen Thanh Cong, Pham Ngoc Thuy
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THE NATURE AND RELATIONSHIPS AMONG CATEGORIES OF INFORMATION IN INFORMATION SYSTEMS
Nguyen Manh Tuan, Vo Van Huy
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THE IMPACT OF BUREAUCRATIC CULTURE ON MARKETING KNOWLEDGE TRANSFER WITHIN INTERNATIONAL JOINT VENTURES
Truong Quang Do
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IMPROVING BUSINESS PERFORMANCE OF HOTEL AND TOURIST ENTERPRISES BASED ON MARKET ORIENTATION
Lai Van Tai, Hua Kieu Phuong Mai
67-76
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MONETARY POLICY AND CREDIT MARKET IMPERFECTION
Luong Tuan Anh
77-84
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HUMAN RESOURCE FACILITATORS AND CHANGE PROJECT EFFECTIVENESS
Truong Thi Lan Anh
85-93
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SEARCH AND SUGGESTION OF SOME E-COMMERCE-READINESS ASSESSMENT TOOLS FOR COMPANIES IN VIETNAM
Nguyen Thanh Hung
94-102
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METHODS OF TECHNOLOGY CAPABILITY & STATUS ASSESSMENT IN VIETNAM - COMPARISION AND APPLICATION
Nguyen Quynh Mai, Nguyen Thuy Trang
103-111
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