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Abstract
This study not only aims at measuring the application of Market Orientation in mechanical companies in HCMC but also evaluate its impact on company performance. The statistic results based on a sample of 149 companies show that: HCMC mechanical companies are above-average in all five components of Market Orientation. The regression results show that there is significantly positive impact of Market Orientation on the company's business performance.
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Article Details
Issue: Vol 10 No 8 (2007)
Page No.: 33-41
Published: Aug 31, 2007
Section: Article
DOI: https://doi.org/10.32508/stdj.v10i8.2811
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Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
How to Cite
Hai Bich, B., & Thanh Nhan, V. (2007). MARKET ORIENTATION - A STUDY IN MECHANICAL INDUSTRY IN HO CHI MINH CITY. Science and Technology Development Journal, 10(8), 33-41. https://doi.org/https://doi.org/10.32508/stdj.v10i8.2811
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