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Abstract

This paper aims to analyze the effect of factors on the usage of e-tourism services by domestic tourists to Nha Trang employing consumer behavior theory and extended technology acceptance model (TAM) by David (1989). The study was conducted via online survey of tourists to Nha Trang on Google docs. The results indicate that the model explains 32.70% the variability of factors that affect the usage of e-tourism services by tourists. Four out of five factors are statistically significant at 1% and 5% levels, which are perceived usefulness, ease of use, convenience and trust. The author offered some suggestions for the development of online tourism services to companies in Nha Trang city.

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Issue: Vol 18 No 1 (2015)
Page No.: 57-67
Published: Mar 31, 2015
Section: Economics, Law and Management - Research article
DOI: https://doi.org/10.32508/stdj.v18i1.1022

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Creative Commons License

Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 How to Cite
Pham, M. (2015). FACTORS AFFECTING E - TOURISM SERVICES BY DOMESTIC TOURISTS TO NHA TRANG CITY, KHANH HOA. Science and Technology Development Journal, 18(1), 57-67. https://doi.org/https://doi.org/10.32508/stdj.v18i1.1022


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