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VNUHCM Journal of

Science and Technology Development

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam since 1997

ISSN: 1859-0128
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Economics, Law and Management - Research article Open Access Logo

The impacts of environment factor on business results of franchise outlets in food and beverage industry in Vietnam

Trung Khanh Nguyen 1, *
Linh Thi Dieu Nguyen 2
Thi Ba Vu Duong 3

  1. Đại học Kinh tế - Luật, ĐHQG-HCM
  2. Trường Đại học Kinh tế, Đại học Huế
  3. Trường Đại học Dân Lập Phú Xuân
Correspondence to: Trung Khanh Nguyen, Đại học Kinh tế - Luật, ĐHQG-HCM. Email: pvphuc@vnuhcm.edu.vn.
Volume & Issue: Vol. 17 No. 1 (2014) | Page No.: 88-102 | DOI: 10.32508/stdj.v17i1.1262
Published: 2014-03-31

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Copyright © 2014 by the author(s).

Copyright The Author(s) 2023. This article is published with open access by Vietnam National University, Ho Chi Minh city, Vietnam. This article is distributed under the terms of the Creative Commons Attribution License (CC-BY 4.0) which permits any use, distribution, and reproduction in any medium, provided the original author(s) and the source are credited. 

Abstract

Business result of franchise outlets in food and beverage industry is influenced by many factors including: transfer, receive, relation and environment one. This study aims to clarify which and how the factors belong to environment franchise could influence business result of franchise outlets. Especially, during researching process authors found out resident’ advocacy - the new factor in this group - affects business result. By using the Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM), authors recognize that the new factor on resident’s advocacy influencing the most among the environment factors group.

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