The impacts of environment factor on business results of franchise outlets in food and beverage industry in Vietnam

Abstract

Business result of franchise outlets in food and beverage industry is influenced by many factors including: transfer, receive, relation and environment one. This study aims to clarify which and how the factors belong to environment franchise could influence business result of franchise outlets. Especially, during researching process authors found out resident’ advocacy - the new factor in this group - affects business result. By using the Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM), authors recognize that the new factor on resident’s advocacy influencing the most among the environment factors group.