Abstract

The paper presents the changes of values in three cultural areas the West, Northeast Asia, and Southeast Asia through two aspects: (i) behavior’s aspect and (ii) subjective aspect. From behavior’s aspect, the paper presents the changes in ways of cognition, organization and behavior. From subjective aspect, the paper presents the changes in countries in the West, Northeast Asia, and Southeast Asia. Due to the main domination of Western values in the process of globalization and integration, the more different from the West in terms of cultural values are, the stronger and more difficult the changes in values become. For this reason,Northeast Asia and Southeast Asia are more interested in building their own values.