Korean’s Manhwa and the adoption of Vietnamese Youth - focusing on Sunjeong Manhwa (Girls’comic)

Abstract

Korean comics (K-manhwa), the next wave “quietly” following the wave of Korean popular culture of K-Movie, K-pop, K-fashion, K-cuisine that are so-called Hallyu, is widely adopted by Vietnamese youth. This paper focuses on the current situation of Korean comics, especially Sunjeongmanhwa (Girls' comic) that is being introduced into Vietnam, enjoying the adoption of Vietnamese youth. In comparison with the case of Japanese manga, Chinese manhua and Chinese love stories, this paper analyzes the impact of this wave on the youth of Vietnam. Simultaneously, this paper introduces some experiences of Korean comics industry in the expectation that it will provide an objective view on K-manhwa and Korean culture in general, as well as coming up with some suggestions for Vietnam comics development.