Open Access 
Downloads
Download data is not yet available.
Abstract
This article is to introduce concepts and definitions of culture, culture assessment approaches in international business/ international marketing, and airline service quality. By review a body of literature and through a preliminary qualitative study, airline service quality and passenger satisfaction scales are developed. Individual Cultural Values Scale (CVSCALE) of Yoo, Donthu, and Lenartowicz (2011) is presented
Author's Affiliation
Article Details
Issue: Vol 16 No 3 (2013)
Page No.: 45-64
Published: Sep 30, 2013
Section: Economics, Law and Management - Research article
DOI: https://doi.org/10.32508/stdj.v16i3.1628
Copyright Info
Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
How to Cite
Luu, T. (2013). Culture and airline service quality. VNUHCM Journal of Science and Technology Development, 16(3), 45-64. https://doi.org/https://doi.org/10.32508/stdj.v16i3.1628
Download Citation
Cited by
Article Statistics
HTML = 1963 times
Download PDF = 2621 times
Total = 2621 times
Download PDF = 2621 times
Total = 2621 times
