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Abstract
This article is to introduce concepts and definitions of culture, culture assessment approaches in international business/ international marketing, and airline service quality. By review a body of literature and through a preliminary qualitative study, airline service quality and passenger satisfaction scales are developed. Individual Cultural Values Scale (CVSCALE) of Yoo, Donthu, and Lenartowicz (2011) is presented
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Article Details
Issue: Vol 16 No 3 (2013)
Page No.: 45-64
Published: Sep 30, 2013
Section: Economics, Law and Management - Research article
DOI: https://doi.org/10.32508/stdj.v16i3.1628
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Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
How to Cite
Luu, T. (2013). Culture and airline service quality. Science and Technology Development Journal, 16(3), 45-64. https://doi.org/https://doi.org/10.32508/stdj.v16i3.1628
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