SUPERMARKET QUALITY ATTRIBUTES: SURVEY IN CO-OP MART CONG QUYNH

Abstract

For quality improvement, quality attributes and their relative importance weight are needed to determine. The research in Co-op Mart Cong Quynh determined 62 quality attibutes of supermarket which are classified into 7 areas and 3 quality dimensions so there are 21 general attributes. The quality improvement priorities should be based on the importance weight of attributes because of limitted resources. Among these attributes, staff dimension, goods quality, layout facilities, promotion policy, post shopping policy, and goods policy contribute 80% of the quality perception.