Climate change communication programs – a case study for local government managers in Thuan An district, Binh Duong province

Abstract

95% of the causes of climate change (CC), according to the Intergovernmental Panel on Climate Change (IPCC), are rooted from human activities. Raising community awareness is, thus, the primary solution to the issue. This research aims to develop communication programs to raise public awareness of CC, a case study in Thuan An District. The context, object properties, information gaps, and communication demand, etc. have been surveyed and documented. Thereby, the CC communication programs were proposed, including: objectives, messages, media, and compatible communication activities, etc. The communication materials (manuals, posters, training books, etc.) were also compiled accordingly. This model can be expanded in other areas, contributing to improvement of managers’ awareness and management capacity, and then being more proactive in coping to the current situation of CC in the province.