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Abstract
This paper aims to develop and test a relationship model of provider’s operant resources and customer’s operant resources on co-create value and word-of-mouth in health care services. Data were collected from 461 patients who have used health care services in HCMC. The SEM results show that the impact of provider’s operant resources on co-creation value is stronger than the impact of customer’s ones. The provider’s operant resources influence both co-creation value anf word-of-mouth; co-creation also has significant impact on word-of-mouth. Managerial implications were also discussed.
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Article Details
Issue: Vol 18 No 4 (2015)
Page No.: 94-103
Published: Dec 30, 2015
Section: Economics, Law and Management - Research article
DOI: https://doi.org/10.32508/stdj.v18i4.974
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Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
How to Cite
Bui, D., & Pham, T. (2015). The influence of operant resources on co-creation value and word ofmouth– A study of health care services. Science and Technology Development Journal, 18(4), 94-103. https://doi.org/https://doi.org/10.32508/stdj.v18i4.974
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