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Abstract
This study investigates some key determinants affecting the actual use of Facebook in Vietnam, which aresocial identity, altruism, telepresence, perceived ease of use, perceived usefulness and perceived encouragement. The model was tested on a sample of 363 Facebook users in Ha Noi, Da Nang, and Ho Chi Minh city. The results indicate that perceived ease of use, perceived usefulness and perceived encouragement affect the actual use of Facebook. In addition, the results also support twelve out of fourteen hypotheses.
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Article Details
Issue: Vol 18 No 1 (2015)
Page No.: 90-103
Published: Mar 31, 2015
Section: Economics, Law and Management - Research article
DOI: https://doi.org/10.32508/stdj.v18i1.1024
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Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
How to Cite
Nguyen, T., & Nguyen, T. (2015). AN EMPIRICAL STUDY OF FACTORS AFFECTING ACTUAL USE OF FACEBOOK IN VIETNAM. Science and Technology Development Journal, 18(1), 90-103. https://doi.org/https://doi.org/10.32508/stdj.v18i1.1024
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