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VNUHCM Journal of

Science and Technology Development

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam since 1997

ISSN: 1859-0128
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Economics, Law and Management - Research article Open Access Logo

ANTECEDENTS AND OUTCOMES OF FASHION CLOTHING INVOLVEMENT

Tam Do Cong Huynh 1, *
Trang Thi Mai Nguyen 2

  1. University of Technology, VNU-HCM
  2. University of Economics and Law, VNU-HCM
Correspondence to: Tam Do Cong Huynh, University of Technology, VNU-HCM. Email: pvphuc@hcmuns.edu.vn.
Volume & Issue: Vol. 14 No. 1 (2011) | Page No.: 84-93 | DOI: 10.32508/stdj.v14i1.1877
Published: 2011-03-30

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Copyright © 2011 by the author(s).

This article is published with open access by Viet Nam National University, Ho Chi Minh City, Viet Nam. This article is distributed under the terms of the Creative Commons Attribution License (CC-BY 4.0) which permits any use, distribution, and reproduction in any medium, provided the original author(s) and the source are credited.

Abstract

This study examines the antecedents and consequences of fashion clothing involvement. Data were gathered via a self-completed questionnaire with a sample size of 193 nontraditional students (working adults who attend college classes in the evenings) in three universities in HCM city. The results indicate that fashion clothing involvement is significantly effected by sign-value and hedonic-value. Further, it was found that fashion clothing involvement influences fashion clothing knowledge and fashion opinion leadership.

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