Economics, Law and Management - Research article
ANTECEDENTS AND OUTCOMES OF FASHION CLOTHING INVOLVEMENT
- University of Technology, VNU-HCM
- University of Economics and Law, VNU-HCM
Correspondence to:
Tam Do Cong Huynh,
University of Technology, VNU-HCM.
Email:
pvphuc@hcmuns.edu.vn.
Published:
2011-03-30
Abstract
This study examines the antecedents and consequences of fashion clothing involvement. Data were gathered via a self-completed questionnaire with a sample size of 193 nontraditional students (working adults who attend college classes in the evenings) in three universities in HCM city. The results indicate that fashion clothing involvement is significantly effected by sign-value and hedonic-value. Further, it was found that fashion clothing involvement influences fashion clothing knowledge and fashion opinion leadership.