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Abstract

This study examines the antecedents and consequences of fashion clothing involvement. Data were gathered via a self-completed questionnaire with a sample size of 193 nontraditional students (working adults who attend college classes in the evenings) in three universities in HCM city. The results indicate that fashion clothing involvement is significantly effected by sign-value and hedonic-value. Further, it was found that fashion clothing involvement influences fashion clothing knowledge and fashion opinion leadership.

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Issue: Vol 14 No 1 (2011)
Page No.: 84-93
Published: Mar 30, 2011
Section: Economics, Law and Management - Research article
DOI: https://doi.org/10.32508/stdj.v14i1.1877

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Copyright: The Authors. This is an open access article distributed under the terms of the Creative Commons Attribution License CC-BY 4.0., which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

 How to Cite
Huynh, T., & Nguyen, T. (2011). ANTECEDENTS AND OUTCOMES OF FASHION CLOTHING INVOLVEMENT. Science and Technology Development Journal, 14(1), 84-93. https://doi.org/https://doi.org/10.32508/stdj.v14i1.1877


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